Who are we?

We’re not just another beauty brand.

We’re WOWBROW – born in the salon, built on more than a decade of brow expertise, and created to bring professional eye-beauty straight to you. At WOWBROW, we’re all about keeping it real, cool, and a little bit yellow – just like our signature vibe.

Brows and lashes aren’t just “nice-to-have.” They define expression, boost confidence and let your eyes shine. That’s why our mission is simple: to make pro eye-beauty expertise easy, accessible and fun for everyone, everywhere.

Our journey has been marked by innovation, dedication, and exceptional expertise in eyebrows. What began as a small salon several years ago has grown into the preferred brand for eyebrow treatments in Norway, recognized by both customers and the media. From salon treatments to a full-fledged cosmetics brand, we’ve set and raised the standards for brow care.

Helping people feel like the best version of themselves has always been my why.

— Tanya Bryhn

The founder

WOWBROW Cosmetics was founded in 2023 by the brow queen herself, Tanya Bryhn. Her journey started in salons, where she spent years perfecting arches, enhancing lashes, and creating brow looks that made her clients feel their absolute best. Through her work, Tanya saw firsthand what worked and what was missing in brow care—leading her to develop a brand that would revolutionize the way people approach their brows and lashes.

From working hands-on with clients to formulating products that actually deliver results, Tanya built WOWBROW on expertise, passion, and a commitment to making beauty effortless.

What we stand for

Expertise you can trust

From salon chairs to bathroom mirrors, we turn professional know-how into products that deliver perfect results.

Innovation with purpose

Smart packaging, playful design, and formulas that remove barriers – beauty made simpler, not more complicated.

Bold & lovable

We’re not here to blend in. We’re here to create obsession, spark confidence and bring our yellow energy wherever we go.

Accessible beauty

Whether you’re a beginner or a brow-obsessed pro, our products make salon results possible at home.

Why WOWBROW?

Because we don’t just sell products – we create a whole new category: at-home eye treatments.

We lead trends, not follow them. We build confidence, not insecurity. And we believe brows & lashes are essentials, not extras.

Every yellow product is a little piece of salon expertise, ready to give you wow brows, wow lashes – and wow confidence.

Find us in stores